It's critical. I think without the help of NRC and the IRAP groups,
we would be looking at a much difference business outlook today
then we would have been without them and it wouldn't have been as good.
The NRC is helping everybody get in the right direction
with a lot of the benchmarking data that we have been working on.
The challenge is to make it better, more transparent
so that we can really create an analysis and outcomes from the data,
and I think that is what we are all striving to get to, not only as one off companies
but working with the NRC and the industry to bring that to everybody.
We have data today from the CRA about the companies that are in our space.
We need a lot more data. We need data that is a lot more temporarily relevant.
We need to collect it from ourselves.
We need to get together in groups of non-competitive companies
and do a lot more sharing.
We have to engage NRC IRAP, Wavefront,
folks like that who are out there to help companies like us grow.
I think that definitely that data needs to take a look at not only SMEs
but bigger companies who are where we are headed
and also companies that are south of the border
who potentially represent our competition as we go global.
It is not only about the data, it is about the insights that we draw from the data.
Business decision makers like myself
will actually make changes in our business based on those insights.
Those insights are not a set of numbers, it is a set of conversations
within context with likeminded peers of ours in the industry.
NRC has a critical role to play in helping facilitate other eco-system leaders
like they did here today for us to discuss and collaborate
on where our respective business is going in the future.
I certainly hope that we will get to work with both industry and NRC
in making the data that exists today
more relevant and more accessible to SMEs across Canada.
It is great to see both the combination of government but also industry itself
truly interested and in agreement that this is important
and also recognizing the mobile and wireless industry specifically
is deserving of attention and perhaps its own benchmarking metrics
based on the size and growth.