Bringing corporate e-learning to the next level

February 08, 2011— St. John’s, Newfoundland

Bluedrop performance learning

Working in the e-learning and training industry since 1996, Bluedrop Performance Learning has studied the implementation of organizational training strategies and has identified a technology gap not being met in the training market. This gap sparked Bluedrop to research the feasibility of creating a learning management infrastructure service to address the need of organizations to leverage a fast, easy way to develop, manage and deliver learning solutions across a globally dispersed environment to employees, customers, and partners.

Bluedrop’s employees with CoursePark

Bluedrop’s employees with CoursePark

NRC-IRAP’s divine intervention

In 1992, a trio of engineering students contacted the National Research Council of Canada Industrial Research Assistance Program (NRC-IRAP) about starting a company to commercialize a university class project. That project spawned Bluedrop Performance Learning. Over the past several years, the Industrial Technology Advisors (ITAs) at NRC-IRAP have provided ongoing technical and business advisory services in the research, development and commercialization of  Bluedrop products and services. The ITAs have worked with Bluedrop to position the company, increase its visibility and successfully secure significant financial investments. The NRC-IRAP team has also introduced Bluedrop to new opportunities with companies to utilize and test their new technologies.

From left to right: Bradley Goodyear, Executive Director, Atlantic and Nunavut Region, NRC-IRAP, Emad Rizkalla, President and CEO, Bluedrop Performance Learning, and Senator Fabian Manning holding a Canadian Innovation Leader Certificate presented to Bluedrop on March 22, 2010

From left to right: Bradley Goodyear, Executive Director, Atlantic and Nunavut Region, NRC-IRAP, Emad Rizkalla, President and CEO, Bluedrop Performance Learning, and Senator Fabian Manning

“It seems to me there was divine intervention when our ITA, Johnny Clarke, agreed to back us with $13,000 in 1992. I credit that investment with the over 200 jobs that now exist from Bluedrop and its 2 spin-off companies (ZedIT and Vision33). Over 90% of those jobs are in Canada and 90% of those are in Atlantic Canada. That is a pretty significant return on a $13,000 investment,” mentioned Emad Rizkalla, President and Chief Executive Officer (CEO) of Bluedrop.

“Our CoursePark product is perhaps the easiest and most intuitive one-stop learning management solution in the world for corporations and individuals. It will help companies of all sizes to train their employees, customers and partners through affordable, convenient and effective Learning Networks” said Rizkalla.

Bluedrop forecasts success

As a result of NRC-IRAP support and the innovative new technologies that Bluedrop is developing, they expect to gain a significant advantage over their competitors with their new CoursePark online subscriptionbased service – a new approach to learning management. The company has developed new features and upgrades that have increased their technical innovation capability and their intellectual property value. They forecast continued revenue growth from CoursePark course sales with corresponding growth potential for Bluedrop’s professional services. From their ongoing successes, Bluedrop has created three new technical programmer positions and two marketing/sales positions, and they expect to hire more shortly. Bluedrop is actively seeking increased partnership opportunities in North America’s leading associations, NGOs and small- and medium-sized enterprises. Bluedrop has expanded to over 60 employees, and has established offices across Canada and in the United States.

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