Openly communicating in a compelling, honest, persuasive and articulate manner, ensuring the message is clear, understood and consistent with NRC objectives.

Level 1

Presents information that others understand

  • Presents information and facts in a logical, clear and coherent manner.
  • Provides all of the available information necessary for understanding and making effective decisions.
  • Supports position with relevant data, information, examples, visual aids, demonstrations, etc. as required.
  • Demonstrates cultural sensitivity when communicating.

Level 2

Fosters two-way communication

  • Takes other's perspective when communicating, negotiating or presenting arguments (e.g. presents benefits from all perspectives).
  • Anticipates and plans for reactions of others and tailors communication approach to the needs of the intended audience.
  • Conveys an understanding of, and responds appropriately to the comments and questions of others.

Level 3

Adapts communication strategies to situations

  • Deals effectively with a broad range of individuals and audiences and in a variety of contexts (e.g. social, professional, formal presentations).
  • Quickly and easily reads the environment and cues from others to assess when and how to change tack or planned approach.
  • Positions communication to achieve the desired results.
  • Clarifies common ground between opposing points of view to advance cooperation.
  • Influences others' perceptions, using consensus building, consultations and negotiations.

Level 4

Uses influencing strategies

  • Builds support to position the organization and influence direction (e.g. networking; coalitions).
  • Uses strategies that link to or build on other favorably perceived initiatives, partnerships or to create buy-in among others (e.g. political leaders, investors and other stakeholders).
  • Uses strategies to position NRC appropriately, with other national governments, national or international organizations, and sectors of the economy or coalitions.
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