Business focus

Setting direction and operating in keeping with an understanding of the industry or economic sector; focusing efforts on bringing value to the customer.

Business understanding/client focus

Setting direction and operating in keeping with an understanding of the industry or economic sector; focusing efforts on bringing value to the customer.

  • Conducts market studies to understand how technology meets business needs
  • Sees business need and/or market niche and seeks to fill it
  • Seeks feedback on commercial potential of products/solutions
  • Understands that it is the bottom line that drives business, not the technology
  • Seeks input and feedback from clients, and adjusts technology/products/ services to meet their evolving needs